Built the e-commerce platform behind 1M+ precious-metals customers

Precious metals e-commerce has constraints most retailers do not face. Spot prices move by the second, every product variation (weight, purity, quantity) recomputes against that spot, inventory has to stay accurate during volatility spikes, and customers expect to know exactly what they are paying before the page finishes loading. Money Metals serves over a million customers with that bar.

We built the platform end to end. Live spot price integration drives the dynamic pricing engine. The checkout is optimized around repeat-investor patterns rather than first-time-buyer hand-holding. The unified account dashboard pulls together purchases, the secure storage product, monthly purchase plans, and the precious-metals IRA flow in one place.

The architectural challenge is sustained throughput during market events — when gold moves, the request volume moves with it. The platform stays responsive because the pricing layer and the catalog layer are decoupled cleanly enough that one can absorb a spike without dragging down the other.