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AppsTango
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pricing · foundersPublished 2026-04-153 min read

The cost of developing an app: scope, build and ongoing expenses

Compare the work behind an app quote: first-release scope, delivery dependencies, operating costs and support. See AppsTango’s current package starting points.

By AppsTango Engineering · Content reviewed

One budget, three commitments
  1. 01

    Build

    User tasks, platforms, integrations, testing and release.

  2. 02

    Operate

    Cloud, messaging, third-party services and ongoing usage.

  3. 03

    Improve

    Support terms, maintenance and the next release.

A scope model, not a price estimate. Define each category in the proposal.

An app budget is a set of decisions, not just a number. A useful quote names the users, the workflow, the platforms and the systems that must connect. It also explains what happens after launch.

This guide is a way to compare proposals. The package figures below are AppsTango starting prices, not a market average or a quote for every idea.

Separate three parts of the budget

Build: product definition, design, engineering, testing and release preparation. Ask which deliverables are included and how you will accept them.

Operate: hosting, storage, messaging, third-party services, store accounts and any model usage. These costs depend on traffic and architecture; they are separate from a development fee unless your agreement says otherwise.

Improve: post-launch support, platform updates and the next product release. A support period does not mean unlimited new features.

AppsTango’s current starting points

Production Hardening

From $15k

Existing app · Target: 21 days

30 days of post-launch support

MVP Launch

From $10k

One platform · Target: 30 days

30 days of post-launch support

Full Cycle

From $35k

Two platforms · Target: 6 weeks

90 days of post-launch support

Enterprise

Custom

Agreed scope · Target: Agreed by phase

Support agreed by engagement

Delivery targets depend on the agreed scope, access, content, and feedback. We confirm the schedule before work begins. App Store or Play Store submission is included where applicable; store approval timing is outside the build schedule. See package details.

Delivery targets depend on agreed scope, access, content and timely feedback. App-store submission and store approval are separate events. The platform controls review timing.

What changes the scope

Start with one user and one complete task. Then check the expensive edges: several account roles, offline behavior, migration from an existing system, integrations with limited documentation, device hardware and sensitive data.

A second platform may add work even when code is shared. Testing needs to cover each supported device and environment. An existing app may need a focused hardening engagement before new features are useful.

Ask each vendor to identify assumptions. “The customer supplies a working API” is very different from “we design and build the API.” A clear exclusion is more useful than a low number built on an invisible assumption.

Compare quotes with the same checklist

  1. What can a user complete at launch?
  2. Which platforms, devices and integrations are included?
  3. What content, access or decisions must you supply?
  4. Who owns the code, accounts and release credentials?
  5. What is the acceptance process, and how are scope changes priced?
  6. What support is included, and what happens when it ends?

The Black Car IQ project is a useful example of defining a complete journey: service information, trip details and a quote request. It is evidence of a workflow, not a claim about the cost of that engagement.

Bring a smaller, clearer brief

Bring your most important user task, the systems already in place, the budget range and any fixed deadline. A free 30-minute strategy call is for scope, budget and the next step. A fixed-price proposal follows confirmed scope.

See the current package details and delivery method before comparing the total commitment.

$ your next step

Talk through scope before comparing price.

Bring your main workflow, budget range and existing systems. A free 30-minute call helps identify scope and the next step; a fixed-price proposal follows confirmed scope.