May 19, 2020
The online world continues to grow more and more each day. The internet is filled with words like digital marketing, web development, email marketing, and more. Every day people are flocking to the internet to buy or sell their goods. Business owners need their websites to look clean and fresh and sleek. And yet many people think they aren’t in need of a web developer. They think they can tackle the task themselves. Many businesses don’t even realize that the whole process of creating a webpage involves more than just building and designing the actual site. One of the highest considerations should be the search engine optimization writing and content marketing. This is what will help increase the traffic flow to the website. Here are a few reasons why you should hire a web developer for your business.
This is not something you should try doing yourself. Professional web developers know what will work and what doesn’t work. In order to have your website looking unique and visually appealing, your web developer needs years and years of experience. Your website isn’t something that you just want to throw some ideas and statements together on. Everything on there needs to have a purpose and place. Your website will be your biggest marketing tool. It needs to comply with your company’s goals in order for it to be successful. By hiring a web developer you are hiring a professional who will be able to provide you with high-quality work. These businesses staff people who have trained and learned the skills necessary to create a successful website. These developers will know what is needed on the website to attract the audience you desire and make an impression on them.
Running and operating your business should be your number one priority. By having an online presence, you are able to bring the customers closer to you. You don’t want to take the time away from your business by trying to piece together a web site. Your time should be spent toward growing and building your business.
You want your website to look professional. Consider for a moment that you owned a brick and mortar shop. Would you try to build your own storefront? Chances are unless you are a contractor and carpenter that answer is no. Your website is the same as your storefront. While you may be able to figure out how to build a website, you probably shouldn’t. Your website is the gateway to the entire world. In order for your customers to gain your trust, your website needs to look like a legitimate business. Your website may be your customer’s first experience with your business, and you want to make sure that their first encounter is a positive experience. You want the customer to have confidence in your business and feel like they can build a relationship with your business. You want your website to add credibility and professionalism to your business.
Professional websites have better results with search engines. There are certain protocols that web developers follow that will help your site rank high in search engine results. A website that is fully optimized will help attract customers. It is also important to grab the customer’s attention. Your site needs to stand out in order to have the results with the search engines. Web developers are able to create unique customer websites that will accurately portray your business and impress your customers when they click through to your site.
Technology is constantly changing. Professional web developers keep themselves relevant by staying up to date on the current technology. They have years of practice and have to be avid learners in their field. They know how to successfully design a website to help with loading times. Website load times are absolutely critical in the success of an online business. A poorly designed website is usually the cause of having a slow loading time. It is very important to have a site that loads within microseconds. Here are some stats to show the importance of load times. 47 percent of internet users expect a website to load within 2 seconds. 64 percent of mobile users expect a website to load within 4 seconds. A 1 second delay in load times can lead to an 11 percent loss in page views. A 1-second delay in load speeds can lead to a 7 percent reduction in conversions. Additionally, if your website were to make $100,000 daily, and you were to improve your load time by 11 percent, you could improve your sales by $7000 daily. This shows just how important load times can be when it comes to your business. Web developers know this and know how to create faster load times.
They are a worthwhile investment. A website that is professionally designed and developed can last a really long time. The ultimate goal of a website is to be timeless and use preferences and styles that will stand the test of time. Popular trends come and go, in order to save money and appear professional, it’s best to stay away from the trends. It’s worth paying more to have the professional design your website because they will give you a website that will last for many many years.
Perhaps the biggest advantage of hiring a web developer is the fact that you will get ongoing support with your website. They make sure that their customers are completely happy and satisfied with their work. They will be accessible for changes that need to be made, or updates that need to happen. If something were to happen and go wrong, there would be a professional waiting to help fix the problem. Whether there are some technical bugs that need to be dealt with, or you want to add some new features, the web developer will be there to get the work done.
What it all comes down to is a great website that keeps customers returning. Businesses thrive on repeat customers. Having a professionally designed website is how you will be able to meet your customers’ expectations. If you have created a website that customers can use and enjoy going to, they will keep coming back and make your business successful.
January 27, 2021