Small entrepreneurs making big money with apps — here's how you can too
Have you ever been struck by an app idea so brilliant it felt like destiny? Then reality hit: You're not a coding genius, and your budget isn't exactly Silicon Valley-sized. Here's the good news: Small-time entrepreneurs are making serious money with apps by solving simple problems or catering to niche audiences. And the best part is they don't need a technical background or millions in funding. Companies such as AppsTango can help you turn your app idea into reality — no coding required.
The app market is exploding, and there's no sign of it slowing down. While household names like TikTok and Candy Crush dominate headlines, there's plenty of room for smaller players to grab their share of this massive pie. Regular people with creative ideas are building apps that bring in cash, from solid side hustle income to full-blown financial freedom.
Here's a breakdown of the types of apps making waves for small entrepreneurs, and how you can get started.
Gaming apps: Fun and profitable
Think about casual games such as Flappy Bird or 2048. They're simple, addictive and don't require flashy graphics or complicated mechanics to succeed. Small developers are creating similar games that users can't put down — and they're cashing in.
In-app ads and purchases make gaming apps one of the most lucrative categories. For example, a free-to-play game might earn revenue whenever a user watches an ad for extra lives or buys virtual coins to unlock levels. By 2025, mobile games are expected to generate the largest revenue share in the app market, proving how profitable they can be.
Health and fitness apps: Wellness at your fingertips
The fitness industry has embraced the digital age, and small entrepreneurs are jumping on board. There's a growing demand for wellness solutions that fit into our busy lives.
Consider MyFitnessPal, which started small and now dominates the fitness app space. Today, smaller apps find their own niche by targeting specific groups like postpartum moms, seniors or runners. Subscription fees for these apps typically range from $5 to $15 a month, and with just a few thousand users, the revenue adds up fast. In fact, top fitness apps generate $5,000+ monthly in revenue per 5,000 users.
Lifestyle apps: Solving everyday problems
Lifestyle apps focus on making life easier and cover a wide range of practical uses. Apps such as budget planners and meal trackers solve everyday challenges in simple and effective ways. Even with limited features, apps like these can earn money through ads or subscription fees. Imagine charging $3.99 per month; just a few thousand users could translate into a steady stream of income.
Educational apps: Learning made easy
Online learning is booming, and educational apps are thriving as a result. Apps such as Duolingo have set the bar high, but small developers are carving out success by focusing on niche audiences. Gamifying the learning process — using challenges and rewards — keeps users engaged and coming back for more.
Niche social networking apps: Building communities
If you think you need to compete with Facebook or TikTok to succeed, think again. Smaller, niche social networking apps are thriving by focusing on specific communities such as hobbyists, pet lovers or local groups.
These apps succeed by creating tight-knit, highly engaged communities. Revenue streams include premium memberships, event ticket sales and even merchandise. While big platforms aim to attract everyone, niche apps excel by doing one thing really well, and users are willing to pay for that experience.
Get started without knowing how to code
Building an app might sound intimidating, especially if programming isn't your thing. That's where AppsTango steps in. They specialize in helping people just like you — dreamers with great ideas but no technical know-how — bring their visions to life.
AppsTango guides you from concept to launch, handling all the tech so you can focus on building your brand and connecting with your audience. With its proven expertise, you'll have a high-quality app that users love in no time.
The reality is, you don't need a massive budget or a computer science degree to succeed in the app market. With the right idea, the right partner and a solid marketing strategy, you could join the ranks of small-time entrepreneurs making big money in the app world.
So, what's your big idea? Let AppsTango help you turn it into reality.
View this article on KSL.
